Step and Repeat Banners
When it comes to displaying your brand there are a lot of things to consider. Just like a business card, a sign or a decal can be comprised of different elements. Your logo is definitely a key element, but also the type of ink and even the type of material used can make a drastic visual impact to your customer. There are definitely more things to consider when it comes to your display sign, decal, or banner then slapping on your logo and some text.
For our step and repeat banners we provide the option of many different variables in material. Two of the most popular choices are vinyl and fabric. And with the vinyl or fabric you still can have different weights (thicknesses) and/or materials. The benefit to having vinyl is the ability for it to be cleaned easily and also weather proof. Our premium vinyl utilizing light colors such as white. On the other hand, fabric is great for uses such as photography when glare from a flash is of concern. With fabric you can also stretch and produce a very aesthetically pleasing banner. One of our recurring customers Splendid Studio has provided us examples of both types of banners utilizing a flash. The results for the fabric vs vinyl was night and day. We do suggest those that will be using the banners for photographic purposes and/or with any type of flash opt for our polyester fabric banner display. Once again, we want to thank one of our customers Splendid Studio Booth for their side by side comparison photos that we will upload in our faq section.
We ship our banners in a way to ensure that it will arrive wrinkle free and ready to be setup immediately. We recommend that you pack them back up the way they came to ensure continued and repeated use. A few tips to ensure the longevity of your banner:
- Do not ever fold your banner. Instead, roll it and place it in the shipping container that it arrived in
- If possible, avoid getting your banner wet or at least allow to dry before storing it back in its container.
There are various types of signage that businesses use today to promote their business. Here are the major types of signage that you should consider for your business.
1. Outdoor signage
This signage is the most important one as this is what encourages the customers to get inside the store. This signage creates the first impression customer gets of your business. These signs need to say who you are and why the customers must get inside. It must tell the customers that you provide something valuable that the customers shouldn’t miss. It is not necessary that a client who passes by your store the first time he or she sees the signage. He or she may pass by your store several times before wanting to find out what you have to offer. Outdoor signage can get entrance signs, window signs, sidewalk signs, etc. You should place these signs in places where customers walk by or drive by frequently.
2. Informational signage
This signage is seen inside stores that help customers to navigate through your store easily. A good informational signage will help customers find the item he or she is looking for without any trouble or wastage of time. This convenience in shopping will encourage customers to come to the store more often. Directional signage is also informational; it provides direction to the customer. For example, it shows the direction to the washroom. These must be written using large and bold fonts with visible colors.
3. Persuasive signage
This type of signage influences the customer’s behavior. The signage uses attractive or convincing language to influence a customer’s behavior. It advertises a product or service to the customers. Using persuasive messages create higher value for the product and increase the brand awareness. This, in turn, improves sales. These signs must be eye-catching. They must attract the customers to buy the product. An example of persuasive signage is ‘buy one get one free.’
These signages are always seen in most retail stores and are very important for a retail business. You should hire a professional sign company for designing these signs for your retail store.
Signage creates the first impression of business. So, you must make sure that it’s eye-catching and professional so that customers are attracted to it. Here are some tips for the best retail signage.
Keep your message simple
The message you put in your sign must be clear and simple. If it has too much information, then it will look cluttered, and people will ignore it. As a rule of thumb, you should be able to convey your message within 5 seconds. If you see that it’s taking longer, you should shorten your message.
It is all about having the right message at the right places. When you design sign, you should put specific details like relevant product information or location of the business, etc.
Use headline text
The punch line is important. You should simplify your text and make it concise. You should take out the extra prepositions and words. You should use appropriate hierarchy in your message, like a headline, main body and call to action.
Make a call to action
Signs are similar to advertisements. So, just like an advertisement you need the customer to do something after reading your sign. The ‘call to action’ must say that.
These tips will assist you to design a great custom-made signage for your business. Signage is very important to promote your brand. It must be attractive and informative. Your signage must stand out from your competitors so that customers come to your store instead of your competitors’. The color, text, and background of your signage must be attractive and influence customers to visit your shop.
Signs are important to attract customers to your business. Before starting the operation of your business, you should plan on your signage. Here are the main reasons why signage is so necessary for your business.
Signs act as a silent salesman. Outdoor signs tell customers what your business is all about and what product or service you are selling. It must also say why you must buy the product or service. This sign differentiates your shop from the rest on the street. Interior signs help you locate the product you are looking for.
There are two types of exterior signs; one is ground mounted and the other is building mounted. Ground mounted signs are placed near a road so that it can get the attention of the moving people, whether they are walking or driving. Building mounted signs are placed on building and is intended for people who travel by foot. Ther are billboard signs and magnetic signs on vehicles as well which are used for promotion.
Signs are an effective marketing strategy. Signs containing business logos can enhance the brand image of business. Signs are used for drawing attention and announcing various promotional offers. They are also used to provide information about businesses. Unlike ads on paper or TV, signs are placed 24 hours a day and 365 days a week. So, it is a good marketing tool. If you have limited marketing budget, then the sign is a good way to market your business.
Without signage, your business won’t be known to customers. People won’t recognize your business in the middle of fierce competition without proper signage. So, you should allocate money for signage in your overall marketing budget.