Signage creates the first impression of business. So, you must make sure that it’s eye-catching and professional so that customers are attracted to it. Here are some tips for the best retail signage.
Keep your message simple
The message you put in your sign must be clear and simple. If it has too much information, then it will look cluttered, and people will ignore it. As a rule of thumb, you should be able to convey your message within 5 seconds. If you see that it’s taking longer, you should shorten your message.
It is all about having the right message at the right places. When you design sign, you should put specific details like relevant product information or location of the business, etc.
Use headline text
The punch line is important. You should simplify your text and make it concise. You should take out the extra prepositions and words. You should use appropriate hierarchy in your message, like a headline, main body and call to action.
Make a call to action
Signs are similar to advertisements. So, just like an advertisement you need the customer to do something after reading your sign. The ‘call to action’ must say that.
These tips will assist you to design a great custom-made signage for your business. Signage is very important to promote your brand. It must be attractive and informative. Your signage must stand out from your competitors so that customers come to your store instead of your competitors’. The color, text, and background of your signage must be attractive and influence customers to visit your shop.